The Case of manomama on JSTOR


Over the past decade, stress on corporations to transcend the give attention to financial success and technological innovation as a way to handle extra ecologically and socially fascinating outcomes has elevated. Dedication to sustainability-oriented innovation remains to be uncommon within the textile and attire trade, however there exist first case examples of extremely eco-innovative corporations. This text presents an in-depth case examine of the sustainable firm manomama which manufactures individualised garments for girls, males and kids in Southern Germany. Ecologically innocent materials, most of which is natural, is procured solely regionally, and extremely skilled employees from the traditional textile area have been supplied with safe full- and part-time jobs. The article discusses the most important challenges of manomama when getting into enterprise (information and expertise, web site and equipment, suppliers, employees and supporters) and presents the modern options the founder recognized to deal with these. As well as, the article derives implications for conventional corporations.

Journal Data

The Journal of Company Citizenship (JCC) goals to publish the perfect concepts integrating the speculation and apply of company citizenship in a format that’s readable, accessible, partaking, fascinating and helpful for readers in enterprise, consultancy, authorities, NGOs and academia. This peer-reviewed journal encourages sensible, theoretically sound and (when related) empirically rigorous manuscripts that handle real-world implications of company citizenship in world and native contexts.

Writer Data

Greenleaf Publishing is the world’s main impartial writer of books and journals within the fields of sustainability, accountable administration and accountability.


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